Carolina Saraiva
GLOBAL CREATIVE DIRECTOR/WRITER

Harmonious

Harmonious, Epcot’s new nighttime spectacular, unites the world through the power of Disney music and stories inspired by Moana, Aladdin, Coco, Brave, The Lion King, Mulan, The Princess and the Frog and other classic stories. For its launch, we invited six directors to work together to capture the magnitude of the show. Watch the exclusive behind-the-scenes here and experience Harmonious for yourself during the Walt Disney World® 50th anniversary celebration.

 

Client: Harmonious - The EPCOT nighttime spectacular

Idea: Harmonious”takes us on a journey through new interpretations of familiar Disney songs, performed in more than a dozen languages by a cast of talented singers from around the world. It unites the world through the power of Disney music and stories. So for its launch, we invited six directors to work TOGETHER to share this amazing experience with guests all around the world. The idea became so big, we had a special live show on DIsney+ and a whole 360 campaign.

Date: 2022

 HARMONIOUS →

We were able to put “Harmonious” live on Disney+, giving viewers the best seat in the house to one of the largest nighttime spectaculars ever created at Disney Parks. Through unique perspectives as diverse as the world itself, the soundtrack embraces multiple languages as the show brings cultures from around the world together to unlock the magic of possibility, showing Disney music and stories have the power to inspire and unite us all.

Disney+

OOH

Social Campaign