Client: Walt Disney World
Idea: We had an incredible opportunity to reshape the Walt Disney World voice for a new audience: young adults. To achieve this, we developed a series of evergreen social content tailored specifically for millennials. As you can see, we had a lot of fun exploring an authentic, modern visual language and messaging for the brand.

Happy Place Film: A 30-second film showcasing our main concept: “The world asks you to grow up; here, you never have to.”

MixTapes: We reimagined iconic park attractions and theme songs as cool MixTapes, leveraging the carousel feature to bring them to life.

HitList: For the first time, we created custom resort itineraries highlighting attractions and experiences tailored for young adults—an offering that has now become a reality.

Night Mode: The resort undergoes a complete transformation at night, making it the perfect time for young adults to take over.
Date: 2019