Client: Walt Disney World
Idea: We had an amazing opportunity to shape the Walt Disney World voice to a new audience: Young Adults. To do so, we came up with series of Evergreen social content tailored for millennials. As you can see, we had a lot of fun exploring an authentic and modern visual language and messaging for the brand.
Happy Place Film: A 30’ film that shows our main concept: “The world asks you to grow up, here you never have to”.
MIxTapes: We transformed the most iconic park attractions and theme songs into cool MixTapes using the carousel feature.
HitList: For the first time, we created custom resort itineraries that lean on attractions and experiences that are specific for Young Adults. This will also become a service.
Night Mode: The resort completely transforms at night; that makes it the perfect time for Young Adults to take over.
Date: 2019