Carolina Saraiva
GLOBAL CREATIVE DIRECTOR/WRITER

About

 

As a Creative Director at The Walt Disney Company, Carolina creates and oversees major global campaigns for Disney Parks and develops new products and brand expansions.

Throughout 20 years of experience building some of the most beloved brands in the world, she has been recognized with multiple awards in the industry's highest honors, such as the Cannes Festival, D&AD, and the One Show. In 2014, she was ranked #3 most awarded copywriter in the world by the Cannes Lions Global Creativity Report.

Beyond her work, she invests her time into mentoring women and helping female initiatives around the world. She is the founder of Elas Na Gringa, a platform that helps Brazilian ad women have a chance to work abroad. She is also the communications co-lead of Women@Disney, an employee-led organization focused on equipping and motivating employees to achieve impactful careers.

Additionally, Carolina co-created a content incubator with director William Mazzola. Together, they write, direct, produce, and screen films. They participated in several festivals, including the Oscar-qualifying Los Angeles Short Film Festival.

 

Experience

  • Creative Director at Walt Disney Company - (2018-Present)

  • Senior Creative at TBWA\Chiat\Day\LA

  • Senior Creative at Deutsch LA

  • Copy Director at R/GA \ LA

  • Senior Copywriter at Ogilvy Brasil

  • ACD/Creative Director at Garage Inc

  • Senior Copywriter at Draft FCB Portugal

  • Senior Copywriter at Fullsix Portugal

  • Copywriter at DM9DDB

  • Intern at W/Brasil Publicidade


Jury and special appearances


2017-2013 - TV Academy/EMMY Member and Voter
2023 - President of Jury CCP
2023 - Screening of movie Johnny Malibu @Alamo - LA
2021 - London International Award
2019 - New York Festival
2019 - One Show - Students
2018 - Screening of Condor de Los Andes - São Paulo
2017 - Beginning of elasnagringa.com
2012 - New York Festival
2012 - One Show - White Pencil

Awards

Cannes Lions

  • Third Most Awarded copywriter in the world (Cannes Report 2014)

  • Second Most Awarded Brazilian campaign in history (Bald Cartoons)

  • Young Lion delegate for Portugal - 2009

  • 4x Gold (PR, Outdoor, Integrated Health, PR Health)

  • 7x Silver (Creative Effectiveness, Branded Content, Cyber, Design, Media, Direct Health, Entertainment)

  • 4x Bronze (Branded Content, Promo, Media, Media)

  • 17x Shortlist (Gran Prix For Good, Cyber, Direct, Media, Promo, Outdoor, Entertainment)

The One Show

  • 1x Gold(Direct)

  • 1x Silver (Branded Entertainment)

  • 2x Bronze (Cross-Platform, Interactive)

  • 4x Merit

The Gunn Report

  • Most Awarded All Gunn’s Blazing in the World in 2014.

  • Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014

 D&AD

  • 4x Bronze (Direct Integrated Campaigns, Earned Media Campaigns, Multi Platform TV Branding & Promotions, Advertising & Marketing Communications)

London International Awards

  • 1x Gold (Integration)

  • 3x Silver (Online Film, Design, Print)

  • 2x Bronze (Non-Traditional, Design)

Clio Awards

  • 1x Silver (Content & Contact)

  • 2x Bronze (Out of Home)

The Big Won Report

  • Top 100 Copywriter Worldwide (2014)

Webby Awards

  • 2x Finalists/Merits

 El Ojo Iberoamérica

  • Best Brazilian Campaign 2014

  • 1x Gran Prix (Content)

  • 6x Gold (Integrated, El Tercer Ojo, TV, PR, Interactive, Direct)

  • 4x Silver (Design,Interactive, Media, Interactive)

  • 2x Bronze (Cyber)