Client: GRAACC
Idea: Children with cancer face prejudice every day, often being treated as if they’re different in a negative way. So, on National Cancer Day, we invited the world’s most famous cartoon characters to shave their heads and appear bald on the most popular children’s channels. We didn’t create any new content—the kids’ heroes simply showed up bald for the first time, doing what they always do. Bald Cartoons transformed perceptions, helping these children feel included and “just like everyone else”.
Date: 2013-2014
Main Awards: 12 Cannes Lion + several Clio, One Show, D&AD and others